CASE 01 / ORGANIZATIONAL EXPERIENCE DESIGN
An Immersive Look at the Braven Accelerator
Story creates proximity.
CONTEXT + PURPOSE
Bringing people close to the system through human perspective.
This immersive organizational learning experience was designed within Braven to help cross-functional staff encounter the Accelerator program through human perspective rather than explanation alone.
The experience created space to better understand backstage systems, delivery challenges, stakeholder experiences, and the relationship between individual roles and Fellow experience.
WHAT I DESIGNED
A sequence that moved from story to system.
MONOLOGUE → CONTEXT → GALLERY WALK → STAKEHOLDER SIMULATIONS → STAFF REALITIES → REFLECTION
HEART
CONTEXT
PERSPECTIVE
EXPERIENCE
SYSTEM
REFLECTION
ACTION
EVIDENCE + ARTIFACTS
Material traces of an immersive room.
3.93 / 5
UNDERSTANDING PREVIOUSLY UNSEEN EXPERIENCES
4.00 / 5
UNDERSTANDING PAIN POINTS
3.71 / 5
CONNECTION TO OWN ROLE
8.93 / 10
LIKELIHOOD TO RECOMMEND
FACILITATION COMPETENCIES
Choices that held the experience.
PURPOSED
CRAFTED
INCLUSIVE
ADAPTIVE
LOOKING BACK, DESIGNING FORWARD
Designing immersion around distributed participation.
WHAT I UNDERSTAND NOW
Immersion comes from the arc, not any single activity. Moving from humanity to context, perspectives, simulation, reflection, and action created the conditions for participants to explore complexity together.
WHAT I WOULD PRESERVE
The monologue created an emotional entry point. Context created shared language. Multiple stakeholder perspectives revealed how the system could be experienced differently depending on where someone sat.
WHAT I WOULD CHANGE
Live Q&A revealed genuine gaps in organizational understanding around roles, systems, training, execution, and how teams connect to the Accelerator. Responsiveness had a cost: portions of the designed experience had to be shortened or skipped. I would add assessment points, manage cognitive load more deliberately, strengthen connective tissue, and distribute participation through structures such as 1 2 4 All and Café Conversations.
WHAT I’M PRACTICING NEXT
Curiosity needs a container. I can acknowledge an emerging question, preserve it, and create an intentional opportunity for the group to explore it without immediately shifting the entire learning journey. The throughline is designing immersion around distributed participation.
RETURN TO PRACTICE
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